Forecasting Power for FMCG Leaders
Forecasting Power for FMCG Leaders
Forecasting Power for FMCG Leaders
Forecasting Power for FMCG Leaders
Let's make you a Hero
Let's make you a Hero
Let's make you a Hero
Let's make you a Hero
The cape choice of FMCG leaders - worn by Demand Planners who turn accuracy into impact
The cape choice of FMCG leaders - worn by Demand Planners who turn accuracy into impact
The cape choice of FMCG leaders - worn by Demand Planners who turn accuracy into impact
The cape choice of FMCG leaders - worn by Demand Planners who turn accuracy into impact
Go Hero mode
Go Hero mode
Go Hero mode
Go Hero mode

























Our Heroes
Our Heroes
Our Heroes
Forecast Accuracy
Forecast Accuracy
Forecast Accuracy
Forecast Accuracy
+80%
+80%
+80%
+80%
Reduce inventory by
Reduce inventory by
Reduce inventory by
25%
25%
25%
Reduce inventory by
25%












































































































































































































































Your Forecasting Superpower
Your Forecasting Superpower
Your Forecasting Superpower
Your Forecasting Superpower
Built for Demand Planners to make them Heroes in their organization
Built for Demand Planners to make them Heroes in their organization
Built for Demand Planners to make them Heroes in their organization
Built for Demand Planners to make them Heroes in their organization



Forecast accuracy
+80%
average forecast accuracy
Average forecast accuracy
average forecast accuracy
More reliable forecasts free planners to focus on exceptions and actions.
+80%
average forecast accuracy
Our customers report a 10-43% average improvement in Forecast Accuracy




25%
25%
inventory savings
inventory savings
inventory savings
More precise forecasts reduce excess inventory and free up capital previously tied up in stock
More precise forecasts reduce excess inventory and free up capital previously tied up in stock
More precise forecasts reduce excess inventory and free up capital previously tied up in stock
100%
100%
Client satisfaction
Client satisfaction
Client satisfaction
All of our supply chain Heroes rate statistical forecasts as Excellent or Good
All of our supply chain Heroes rate statistical forecasts as Excellent or Good
All of our supply chain Heroes rate statistical forecasts as Excellent or Good
Forecasts every month
Forecasts every month
Forecasts every month
We work with market-leading companies in FMCG
We work with market-leading companies in FMCG
We work with market-leading companies in FMCG
“The stable portion of sales is generated by sophub with a forecast accuracy of 80-81%
“The stable portion of sales is generated by sophub with a forecast accuracy of 80-81%
“The stable portion of sales is generated by sophub with a forecast accuracy of 80-81%
“The stable portion of sales is generated by sophub with a forecast accuracy of 80-81%
Martin Hvalsøe Kjer
Martin Hvalsøe Kjer
Martin Hvalsøe Kjer
Martin Hvalsøe Kjer
Head of Demand Planning, Orkla
Head of Demand Planning, Orkla
Head of Demand Planning, Orkla
Head of Demand Planning, Orkla
The Superpower Breakdown
A forecast power refined over 10+ years with leading FMCG companies
The Generator
Imagine an engine that delivers world-class forecasts without changing how you work.


Connects to your existing systems
Cleans and structures historical demand data
Seperates stable demand from campaigns and anomalies
The Wing Manager
The engine delivers the numbers.
The Wing Manager turns those numbers into focus and focus into progress.


Runs a quarterly execution cadence with clear actions and accountability
Injects facts and visibility into every S&OP cycle (one shared plan)
Provides Impact & Insight analytics via annual wheel and reports
A trusted Hero
When forecasts are trusted and execution is structured, you become the Hero in your organization


Forecasts delivered into your existing planning and S&OP setup
Less manual correction and reactive firefighting
Stronger confidence in meetings, decisions, and execution
Royal Unibrew frees up time
Improvement in Forecast Accuracy
Automated by the sophub engine
By letting the forecast engine handle stable demand, the demand planners can focus where it matters the most


Orkla improves Forecast Accuracy
Improvement in Forecast Accuracy
Forecast accuracy on stable demand
Stable demand automation drives a measurable improvement in forecast accuracy.


The Superpower Breakdown
A forecast power refined over 10+ years with leading FMCG companies
#1 Data Foundation
#2 Process Foundation
#3 Planning Hero
The Superpower Generator
Imagine an engine that delivers world-class forecasts without changing how you work.
Connects to your existing systems
Cleans and structures historical demand data
Separates stable demand from campaigns and anomalies

The Superpower Breakdown
A forecast power refined over 10+ years with leading FMCG companies
#1 Data Foundation
#2 Forecast Engine
#3 Planning Hero
The Superpower Generator
Imagine an engine that delivers world-class forecasts without changing how you work.
Connects to your existing systems
Cleans and structures historical demand data
Separates stable demand from campaigns and anomalies

The Superpower Breakdown
A forecast power refined over 10+ years with leading FMCG companies
#1 Data Foundation
#2 Forecast Engine
#3 Planning Hero
The Superpower Generator
Imagine an engine that delivers world-class forecasts without changing how you work.
Connects to your existing systems
Cleans and structures historical demand data
Separates stable demand from campaigns and anomalies

The proven Superpower
The proven Superpower
The proven Superpower
Chosen by market-leading FMCG companies to deliver forecasts they rely on every day
Chosen by market-leading FMCG companies to deliver forecasts they rely on every day
Chosen by market-leading FMCG companies to deliver forecasts they rely on every day
Orkla improves Forecast Accuracy
Orkla improves Forecast Accuracy
Stable demand automation drives a measurable improvement in forecast accuracy.
improvement in forecast accuracy
forecast accuracy on stable demand
Stable demand automation drives a measurable improvement in forecast accuracy.
Stable demand automation drives a measurable improvement in forecast accuracy
Orkla improves Forecast Accuracy



Royal Unibrew frees up time
Royal Unibrew frees up time
By letting the forecast engine handle stable demand, the demand planners can focus where it matters the most
Royal Unibrew frees up time
By letting the forecast engine handle stable demand, the demand planners can focus where it matters the most
of forecasts automated
of forecasts automated by sophub
focus on high-impact decisions
By letting the forecast engine handle stable demand, the demand planners can focus where it matters the most



Ready activate Hero mode?
Ready activate Hero mode?
Ready activate Hero mode?
Explore how a forecasting Superpower refined over 10+ years helps Demand Planners lead with confidence
Explore how a forecasting Superpower refined over 10+ years helps Demand Planners lead with confidence
Explore how a forecasting Superpower refined over 10+ years helps Demand Planners lead with confidence
Explore how a forecasting Superpower refined over 10+ years helps Demand Planners lead with confidence

Imagine what would happen if you could trust your planning
Go Hero mode
sophub
Knud den stores vej 95, 4000 Roskilde Denmark
©sophub, 2026

Imagine what would happen if you could trust your planning
Go Hero mode
sophub
Knud den stores vej 95, 4000 Roskilde Denmark
©sophub, 2026

Imagine what would happen if you could trust your planning
Go Hero mode
©sophub, 2026






